Marketing Your Professional Services

In Marketing Your Professional Services, you'll learn ...

• List the top ten reasons why businesses fail
• Define the concept of marketing as it relates to the offering of professional services
• Define a marketing mix that is customized for their unique professional skills and abilities
• Identify the core competencies that would give them a competitive advantage in the marketplace

Overview

Preview a portion of this course before purchasing it.

Credit: 2 CPD

Length: 20 pages

If you have ever thought about marketing your professional services but weren’t sure about how to get started or even whether it is a feasible idea, this course is for you. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.

You will learn to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis, and analyze the market for potential opportunity.

Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.

Learning Objectives

Upon completion of this course, participants will be able to:

• Describe unique skills from the customer’s perspective by creating a personal elevator pitch
• Define marketing as it relates to offering professional services
• Develop a marketing mix customized to unique professional skills and abilities
• Identify core competencies that provide a competitive advantage in the marketplace
• Conduct a competitive analysis of a potential marketplace
• Perform a market opportunity analysis of a potential marketplace

Certificate of Completion

You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 15 questions. CPD credits are not awarded until the course is completed and quiz is passed.