Marketing Your Professional Services

Each professional engineering regulatory board across Canada has different CPD requirements, and some boards require strictly technical CPD courses related to your discipline. Courses in the area of Business Skills, Firm Management, or Personal Development may not qualify. Check your regulator's criteria to confirm the courses you need to fulfill your provincial requirements.

In Marketing Your Professional Services, you'll learn ...

• List the top ten reasons why businesses fail
• Define the concept of marketing as it relates to the offering of professional services
• Define a marketing mix that is customized for their unique professional skills and abilities
• Identify the core competencies that would give them a competitive advantage in the marketplace

Overview

If you have ever thought about marketing your professional services but weren’t sure about how to get started or even whether it is a feasible idea, this course is for you. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.

You will learn to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis, and analyze the market for potential opportunity.

Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.

Specific Knowledge or Skill Obtained

This course teaches the following specific knowledge and skills:

• Describe your unique skills from the customer's perspective, creating your personal elevator pitch.
• Define the concept of marketing as it relates to offering professional services
• Define a marketing mix that is customized for their unique professional skills and abilities
• Identify the core competencies that would give them a competitive advantage in the marketplace
• Conduct a competitive analysis of their potential market place
• Conduct a market opportunity analysis of their potential marketplace

Certificate of Completion

You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 15 questions. CPD credits are not awarded until the course is completed and quiz is passed.