Ali Asadi, P.E., DBA
Ali Asadi, P.E., DBA, is a California-licensed Professional Engineer, university professor, author, and educator specializing in professional decision-making. He holds a Doctor of Business Administration from the University of Liverpool, an MBA from Carleton University, a Master of Arts in Information Technology from Webster University, and a bachelor’s degree in civil engineering.
Dr. Asadi’s professional and academic work integrates engineering judgment, project risk, technology, artificial intelligence, and managerial decision-making. He developed the PEARL decision-making framework—Preparation, Evaluation, Action, Reflection, and Learning—to help professionals approach consequential decisions systematically and apply lessons from experience to improve future judgment.
His continuing education interests include AI-assisted engineering decision-making, engineering ethics, professional accountability, risk and uncertainty, and the responsible use of emerging technologies. As an educator, Dr. Asadi emphasizes practical case studies, active participation, and tools that engineers can apply directly in professional practice.
Dr. Asadi’s professional and academic work integrates engineering judgment, project risk, technology, artificial intelligence, and managerial decision-making. He developed the PEARL decision-making framework—Preparation, Evaluation, Action, Reflection, and Learning—to help professionals approach consequential decisions systematically and apply lessons from experience to improve future judgment.
His continuing education interests include AI-assisted engineering decision-making, engineering ethics, professional accountability, risk and uncertainty, and the responsible use of emerging technologies. As an educator, Dr. Asadi emphasizes practical case studies, active participation, and tools that engineers can apply directly in professional practice.
